Prohabit

Brief

Designing communication strategies and communication materials for B2B channels and stakeholders for Onreen and Onpery.

Challenge

Females face challenges in trying new products, due to a lack of knowledge and vagina shame, as well as societal taboos. Additionally, there is often a fear associated with trying something new and a specific fear related to the act of insertion.

Research

Interviews were taken to understand the audience and problem areas.

Menstrual cup user

Out of 122

Brand used by menstrual cup user

Out of 31

Concept

Using a card game as a means of communication to foster interaction, within the community and while giving insights into the value and features of Onpery products.

Target audience

People who are uncomfortable and faces problems from pads, hence is actively seeking alternative products due to their lifestyle.

Start

This game aims to help people overcome their insecurities, by providing knowledge in a comfortable environment. It encourages users to use certain words that are typically considered prohibited, helping them develop a habit of incorporating these words into their daily lives.

Client

Careform labs

Industry

Feminine Hygiene